Volvo will learn Chinese

Seems the cash situation at Ford is so bad, that they have to sell Volvo to the Chinese…for $1.8b. I personally don’t know which is the worst part: having it sold for a sum almost 6 times smaller than the one for which it has been purchased in 1999 or the fact that the Swedish brand will go into the hands of  LCD-wireless-tech-addicted Chinese. Don’t get me wrong, these things are good on a car, but what will come of Volvo when the bikes riders will fill it with cheap plastics and cloth made on ships by low-cost hands. WHAT?

Geely – Chinese company that will buy Volvo - is also likely to start assembling Volvo vehicles in China – presumably for consumption in the automaker’s new Asian market. The Beijing-area plant would probably begin building Volvo’s XC60 crossover to compete with the popular Audi Q5 and BMW X3. Currently, Volvo cars are built under license in China by Chang’an Ford Mazda, a partnership that dates back several years to when Ford had a major share in Mazda. Chang’an Ford Mazda will keep building S40 and long-wheelbase versions of the S80 for at least another 4-6 years.

Sale is due for February 8 and there is enough time for Ford to really think it twice what Volvo provided for it: technology, looks, tradition… Maybe they find a last minute solution.

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