Hyundai was the big kahuna sponsoring last night’s Oscar broadcast, but in a shocking upset, Mercedes may have walked off with the trophy for best performance by an automaker. Sure, the ad announcing the debut of the 2010 Mercedes-Benz S400 hybrid was bland, and it didn’t say much of anything about the car, but it showed beyond a shadow of a doubt that Mercedes knows its target market like the back of its hand. (more…)