Remember when Focus first debuted? It was a breath of fresh air, changing your idea of what American hatchbacks may mean. It was light on its feet with a brilliant chassis, a zippy and frugal Zetec engine, a crisp manual transmission and enough personality and quality inside and out the cars sold by the boatload. Then things started to go downhill. Materials quality was reduced, cost cutting removed sound deadening and the car began to feel chintzy. The 2005 refresh turned an interesting car into an ugly one and then in 2008 Ford really stabbed enthusiasts in the heart. While the European Focus was winning nearly every award on the continent, they shoveled a hideous, cheap feeling, coarse, terrible driving vehicle wearing the Focus name. The car boasted fantastic new technology unprecedented in the segment, but it was a disappointment to say the least.

But now say “Hello!” to this sexy stylish 2010 Focus!

The new Focus has a packed with high technology and handsome shapes, grippy seats, excellent door coverings and with plenty of room all around. It’s got the Sync system of course but also the new MyFord system and Sony audio, passive keyless entry, rain sensing wipers, a park assist system, and rear camera. The car rides on an all-new chassis made of high-strength steel and designed with Ford’s Trinity crash structure. They’re targeting award-winning ride and handling and doing it with electric power steering, dynamic cornering control and a torque vectoring differential. You’ll be able to get a huge set of 235/40R19 tires, that’s plenty of grip.

Under the hood there’s a direct injection 2.0-liter four-cylinder with twin independent variable cam timing producing “better than 150 HP.” It’s paired with a manual six speed or the Powershift dual clutch automatic.

It makes you grin ear to ear, doesn’t it?

Photos after the jump

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