It was presented as having a coupé-like roofline, in contrasting colours, but I don’t see anything next to coupé in the photos. There’s also a bold single-frame grille and striking headlamps, which can be ordered as a full LED set-up, with xenons and daytime running strips. Other highlights include sharp shoulder lines, a neat roof spoiler and lower diffuser. Inside, the dashboard has four bold air vents – in the shape of a jet turbine – plus the option of LED ambient lighting. Buyers can pick from a variety of colours for the vent nozzles, armrests and centre console.

Gadgets include a pop-up dial for the MMI system. This cabin control set-up not only incorporates 3D sat-nav, voice control, Bluetooth and music storage, it also has a 465-watt, 14-speaker Bose stereo. Lower-spec models get a retractable display that allows Audi sat-navs to be retro-fitted, along with iPod connectivity.

The all-turbo engine line-up comprises two TFSI petrol units and two TDI diesels, all with stop-start and energy recovery. Kicking things off is an 85bhp 1.2-litre TFSI, which promises 0-62mph in 12.1 seconds and a 111mph top speed. It also returns 55.4mpg combined and emits 119g/km of CO2. It will be sold alongside a 120bhp 1.4 with figures of 9.2 seconds, 124mph and 52.3mpg. This has the option of the seven-speed S tronic twin-clutch gearbox.

The 89bhp 1.6-litre diesel does 0-62mph in 12.2 seconds, returns 74.3mpg and puts out only 99g/km. A 104bhp version posts a time of 10.8 seconds and offers 72.4mpg economy.

The front-wheel-drive platform features traditional MacPherson struts up front and a rear torsion beam. But engineers will offer a fun driving experience with direct electrohydraulic steering, an electronic differential and optional sports suspension.

To sum it all up, there is nothing coupé in the looks, nothing turbo-charged about the engines ( astonishing 85bhp 1.2-litre?!?! ), nothing outstanding to the interior. However, there is one thing that makes your jaw drop: the  £13,000 price tag! How impressive, Audi! NOT!